"At the moment a lot of dudes have their dicks in a twist over the new female-led Ghostbusters movie. Well, let's all go on opening weekend, smash box office records, prove a fucking point, and that's how we're going to start our revolution."
The above quote is what I say at the end of every performance of my comedy show Feminasty, to encourage the audience to support better female representation in media and influence Hollywood with our dollar bills. SO LET'S DO IT. Let's bust ghosts, box office records, and patriarchy in the most fun way possible.
Organise a group of your pals to go see the new Ghostbusters film in its opening week from 11th - 16th July (box office is counted on Sunday mornings). I'll be going with my squad in London on Friday the 15th. I've even made a handy Facebook event so you can get involved and invite your friends, wherever in the world you are.
From the time the Ghostbusters reboot was announced, long before we even had a trailer to argue over, the film received disproportionate criticism that was heavily misogynistic. So this is partly to show the haters that you give zero fucks and that you ain't afraid of no trolls.
Here's one response I got the other day immediately after I tweeted about the idea. This man doesn't follow me, he was just looking for banter. It says something that this is one of the more intelligent (and non-violent - what a bae!) sexist messages sent by men regarding this film. That said, the scenario he proposes actually does sound pretty awesome to me, so maybe he's not trolling and just suggesting a fun date idea?
The Bigger Picture:
Representation in media is incredibly important when it comes to gender equality and how we view our fellow humans. However, less than 20% of films released this year will be directed by, written by or star a woman in the principal role. One of the easiest ways that we as consumers can influence media makers is with our money, and supporting female-led films like this on opening weekend - specifically opening night when the money is counted - is a really fun way to support better media.
If you want to find out more about why representation matters, watch the documentary Miss Representation (available on various streaming services) and follow The Representation Project and the Geena Davis Institute on Gender in Media.
I haven't seen this movie yet, and I'm not saying it's perfect, or feminist, or even funny. (It does look pretty funny, though.) The point is, even without knowing if it's any good, throwing support behind it will still send a message to the entertainment industry that there is a demand for more boss kweens on screens, and that's what matters right now.
Ghostbusters opens on 11 July. Tickets are already on sale.